Search Engine Optermization

SEO Manchester

Here is Matt Cutts head of Googles WebSpam Team explaining rankings in Google and one of the most common questions clients ask us!

Our SEO Aim’s and objectives

Our aim and objective is to define a strategy for your business online and for us to use our Search Engine Optimization techniques to help you gain rankings for your desired keywords.

How we do Search Engine optimization in Manchester.

Search Engine Optimisation is where art and science cross in the online marketing world we maintain the web presence of your business and generate more business and traffic to your site. Our SEO services are known for the quality which we provide to our clients all across Manchester and though out the UK. The ultimate objective is to target your website and get it ranked in Search Engines like on Google’s first page. we work with you to rewrite your current content on your webpage to develop shiny new content that's not only relevant to your business and popular search engines, but that’s great for search engine spiders. This can be a lengthy process It can take a month or longer for your site to rank well in the major search engines. The reasons for this are because there are still on-going SEO tasks that need to be maintained. Securing a high ranking position in Google for instance, is not permanent. Google, and other popular search engine are always changing their algorithms. So, we always monitor and report your sites effectiveness, as well as constantly improving it wherever we can.. Your competitors will not just sit back idly and let you have all the glory on the first page. If you invest in SEO, but not in maintaining your presence in the major search engines, then your investment is a waste of your valuable time and money. This is why the minimum contract we offer to all our clients is 6 months, this is an really good investment because rather than doing a one of SEO package what helps you gain rankings for a few weeks and once Google changes it’s algorithm you are back to square one. With our 6 month plan we keep on top of the ongoing changes that the search engines are making.

SEO is a fantastic way to generate more visitors without splashing out, but unfortunately it doesn't happen overnight. Therefore we suggest testing search terms using PPC (Pay Per Click), which you can easily turn on and off just like a light switch, more about PPC is explained here.

Web Analysis

Web Analysis is must before initiating your SEO campaign. We give high priority to website analysis before starting working on a project. During Web analysis stage it is important to take care of each small and big thing which can create an impact on your website.
In SEO, we do not provide a "One size fit all" solution to our clients. The reason is that every project is different and it needs to be treated differently. We analyze your website for all those aspects and prepare a list of things what needs to be done in to ensure you gain rankings for that keyword.

The analysis includes all On Page Optimization which is necessary for the pages to gain rankings. Google and other search engines prefer the website developed within the standards of SEO.Website Analysis should be done at the first stage when thinking of starting the SEO. The Title, Meta tags, description, keywords, keyword density, alt tags these are various points we consider when first starting the list goes on and on of the different techniques what are required in helping you gain rankings.

Other SEO Companies

Most business' don't want to sit and wait, they opt in with SEO agency’s that promise quick and easy SEO services for cheap prices, and naturally business fall for these false promises. These services may work short term, they can damage in the long run, so these must be avoided. This type of SEO is called Black Hat SEO, although the client may see the results within a matter of weeks it is not good for your Google rankings and web presence. Google prevents this in its terms and conditions and their web spam team writes algorithms to stop this from happening, if Google does find out that you are trying to manipulate the search engine by using black hat SEO techniques then you could be possibly “sand boxed”, meaning you will not be in Googles index for a certain period of time. This can be from a month to a year or not even able to get back into googles index. This is why we only specialize only in white hat SEO this is recommended by Google and other search engines in gaining rankings. If you would like to read more about different black hat seo techniques then you can read about it here and also white hat seo techniques here

There are many different SEO agency’s in Manchester that promise amazing results for very little money, ever heard the saying you get what you pay for? Here at IceBoxDesigns, we never ask for too much money and we never promise amazing results in the short term, however we'll be happy to provide great results if our clients are patient. Our SEO prices are determined on what your milestones are and what you want to gain out of SEO

On-Going SEO

SEO is an on-going process. The world is so competitive and your business will be needing customers. To stay on first page of search engines, you need to work on your website regularly. There are millions of people working on each keyword you are targeting for your website. This is why, on-going maintenance is essential for you to maintain your rank. We offer on-going maintenance to keep your keywords on track.

SEO competitor Analysis

In any business, analysing your own marketing strategy is not enough. You have to analyse the whole marketing strategy like the current market trend, what people are looking for and what your competitors are doing. This is why, the competitor analysis is one of the most important task when doing any seo project. In online marketing, you can't identify your main competitor for long term. Competitors keep changing every short period of time. If you are at 3rd position in Google search for a particular keyword, and you have 2 main competitors at position 1st and 2nd and you want to beat them to achieve the position #1 in Google search. In this scenario, the competition becomes very tough and you are required to redefine your online marketing strategy. You will need to analyse your competitor what they are doing. The first step of preparing the competitive analysis is to determine who the competitors are. If you are targeting a local market then it easy to find the competitors. But if you are providing your products or services to a worldwide market, it's really hard to determine the competitors. The best way to find the competitors is to analyse your competitors for each keyword separately. We always define who are your major competitors are for a keyword and how they are gaining rankings, this type of information can be very valuable in any SEO campaign. There are so many different factors that determine on how a webpage ranks for a specific keyword.

Reporting And Monitoring SEO

We shall provide you the monthly updates in form of reporting at the end of each month. The monthly report will contain the rankings of keywords targeted. We assure you and always tend to provide you better rankings every time. These reports can be handed to your thought an email or a word document. We have many clients who just request on seeing what work has been done this month and for them to see the improvement, rather than a complete detailed report. This is totally up to you how you would like to see your results.

This page has a lot of information what gives you some idea of what it takes to help your site gain rankings, this is only a small taster of the in depth techniques what are necessary in helping you gain up the search engines. Many SEO agencies in Manchester will not explain in depth of how and what is done to ensure you rank up. With our very honest approach we explain to all our clients how we ensure to gain rankings, this is so that we build a good client relationship and they have a better understanding of what needs to be done to ensure they rank as highly as possible!

If you would like to have a meeting with our team or just have a chat about how we can help you then please do not hesitate to contact us, we are a friendly bunch!