A guaranteed way to get your message in front of the right users, at the right time and on the right device.

We recognise that it’s never been harder to get noticed as a brand in a world full of devices, apps and social feed notifications. It’s very easy to get distracted these days! At IceBoxDesigns we work hard to find the right way to get you in front of your target audience with a message that resonates.

We use a variety of platforms including (but not limited to) Google, Bing, YouTube, Facebook, Twitter, Instagram, and Linkedin. Each channel has its own targeting strengths and weaknesses. We know them inside out and will advise on which to use according to your campaign KPIs.

We take a very data driven approach when it comes to paid advertising. We A/B test and build high-performing campaigns based on research data and target audience insights.

  • Attribution Modeling

    Let us help you understand the searching, browsing, and purchasing patterns of your target customers by going beyond the last click to ascribe value to the touchpoints leading up to the conversion.

  • Highly Detailed Reporting

    Get insight into what’s working and what’s not. Our custom reports provide powerful insights that show how we can best help you meet your short and long-term goals.

  • Advertisement Research

    The strategic development of keywords, ad copy, and landing pages is key to success is the paid search arena.

  • Real Time Bidding (RTB) Technology

    We’re not just using cutting edge technology to manage our client’s campaigns, we’re creating it. The Vector RTB technology allows bids and budgets to be adjusted every 30 minutes to react to real time changes in the marketplace. This leads to more clicks and conversions at a lower cost.

  • Consultancy

    Ensure your PPC marketing budget is offering a positive return on investment. Identify key opportunities for growth and improvement.


Years experience


International Clients


Projects Worked On


Red Bulls Consumed


Conferences Attended



Danny is like the Gary Barlow of Internet Marketing. He might not look like the most interesting band member but when it comes to songwriting he is a master. If you’re looking for your digital marketing to sing then I haven’t found anyone better than Danny. He offers practical advice that can be applied to almost any business. I really like how he considers all aspects of the business rather than focusing on one particular area. For example, he will tell you if your landing pages need work rather than just telling you to spend more on Adwords. You can’t go wrong using this chap.

Managing Director, Northern Industrial

I had the pleasure of meeting Danny at the Datto 2019 Paris conference. I asked Danny to update my existing IT MSP website for Google optimization. Danny immediately began adding value and made multiple recommendations for my business. He is very quick to respond and efficient. Within a week of Danny’s updates, we began receiving new customers via the website! Danny has well thought out, relevant web recommendations and is very quick to respond, and implement changes. I cannot recommend him enough!

Virtual CIO/Trusted Advisor, JDK Pro

After employing a specialist company to manage our AdWords account and carry out SEO activities for around 3 years without any great success, our frustrations grew, we met Danny through the Lancashire Boost program and we were immediately impressed by his knowledge and passion for the subject.

The proof though is in the pudding as they say so we employed Danny for a one day training program, Danny reviewed our site and AdWords campaign, he made some immediate changes and empowered the right people in our business to effectively manage the AdWords campaign.

The transformation was amazing, the bounce rate was reduced, the quality and amount of click thro improved substantially and the cost of AdWords reduced by around 30%.

Danny spoke to us in plain English and was very clear around what had to be done to improve the overall situation.

I would recommend Danny to anyone considering or employing AdWords in their business, the investment we made in Danny’s services was returned in a few months through reduced ppc costs while maintaining a more effective campaign.

Managing Director at EnergyAce Ltd


Do you offer SEO?

The service that we deliver today has been developed and refined over the past seven years as the industry has evolved.

We believe that ‘SEO’ needs to be viewed as part of a combination of techniques used to achieve the business goals, and not as a channel in isolation.

All the work we do for clients is with the aim of making their websites more visible to their target audience to drive website engagement & leads. SEO is just one of many channels we utilise as part of a digital marketing campaign.

Is there a long-term commitment?

We ask you to commit for a minimum of three months, which gives us enough time to start generating compelling results. After that it’s a rolling monthly contract.

We’re not interested in locking clients into long contracts – we want them to stay with us because we are generating great results! We are super proud of our excellent client retention rate. We’ve been working with some of our clients ever since IceBoxDesigns started seven years ago.

How often will results be reported?

We provide bespoke monthly performance reports to include all the metrics that are important to you. Your Account Manager will then spend time taking you through these reports , explaining all the data and performance metrics and the work we’ve been doing. We may request extra information to ensure we’re able to understand the wider impact of the project – as often, the online data is only part of the picture.

How much do I have to pay for each click?

The cost-per-click will depend on both the industry and the location, as well as the competition for your chosen keywords, and can range from anything between £0.10 and £35.00 per click. During the keyword research phase, we can advise on what the cost-per-click is likely to be, however, we will always set it at a level you are comfortable with so you are not paying too much per click.

The cost per click is irrelevant in most cases as we like to monitor the campaign based on the return on ad spend. How much business did we generate from that £XYZ spend?

What are your fees?

We charge a £300 on-boarding fee with all new clients; this covers the creation of any new accounts, templates, implementing new strategies, cleaning up accounts etc…

Our monthly management fee is varied depending on Ad spend. We have a minimum charge of £300 per month.

We also operate a sliding scale on the monthly management fee as budgets increase:

• £0 to £2,000 monthly spend —- £300
• £2,000 to £13,000 monthly spend —- 20%
• £13,000 to £30,000 monthly spend —- 16%
• £30,000 to £90,000 monthly spend —- £5,500
• £90,000+ monthly spend —- £8,000

Why do the costs quoted by other agencies vary so greatly?

There will be differences in levels and depth of service offered by Agencies, and this will impact price. Try not to compare a £250 per month service with a service that is in advance of £1,500 per month.

It’s important you understand what the agency is delivering for the costs quoted. There is always a relationship between what the business puts into the campaign and what you get out of it. We know from experience what time is required to generate good results, anything less than this will fall short, not enabling the business to grow and meet its targets.

How is Facebook advertising different from Google Adwords?

Google is a search network. People typically search for solutions to their problems on the platform. This can be a great way to advertise but it’s more “reactive” and typically shows intent. You have to wait until the prospective customer searches for a keyword you’re bidding on. Then Google serves up your sponsored ad. With Facebook advertising you can proactively put your message in front of your ideal customer instantly. Furthermore, we have many more high level targeting options to select from like interests, demographics, behaviors, etc.
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  • Let’s Talk

    We like to understand your business first and see how you use technology. Then we delve into areas of improvement.

  • Custom To You

    Everything we do will be fully custom to you and your organization. As we understand that all businesses are different.

  • No Project is Too Complex

    We love to solve technology problems and get excited about the end product.