Paid
Advertising
Paid advertising is the quickest and most controllable way to get your website in front of potential customers. When monitored closely, the combination of carefully researched search terms and detailed audience targeting allows for easy management of your campaign and impressive return on investment.
A guaranteed way to get your message in front of the right users, at the right time and on the right device.
We recognise that it's never been harder to get noticed as a brand in a world full of devices, apps and social feed notifications. It's very easy to get distracted these days! At IceBoxDesigns we work hard to find the right way to get you in front of your target audience with a message that resonates.
We use a variety of platforms including (but not limited to) Google, Bing, YouTube, Facebook, Twitter, Instagram, and Linkedin. Each channel has its own targeting strengths and weaknesses. We know them inside out and will advise on which to use according to your campaign KPIs.
We take a very data driven approach when it comes to paid advertising. We A/B test and build high performing campaigns based on research data and target audience insights.
Attribution Modeling
Let us help you understand the searching, browsing, and purchasing patterns of your target customers by going beyond the last click to ascribe value to the touchpoints leading up to the conversion.
Highly Detailed Reporting
Get insight into what's working and what's not. Our custom reports provide powerful insights that show how we can best help you meet your short and long-term goals.
Advertisement Research
The strategic development of keywords, ad copy, and landing pages is key to success in the paid search arena.
Real Time Bidding (RTB) Technology
We're not just using cutting edge technology to manage our client's campaigns, we're creating it. The Vector RTB technology allows bids and budgets to be adjusted every 30 minutes to react to real time changes in the marketplace.
Consultancy
Ensure your PPC marketing budget is offering a positive return on investment. Identify key opportunities for growth and improvement.
Recent Testimonials
David
Danny is like the Gary Barlow of Internet Marketing. He might not look like the most interesting band member but when it comes to songwriting he is a master. If you're looking for your digital marketing to sing then I haven't found anyone better than Danny. He offers practical advice that can be applied to almost any business. I really like how he considers all aspects of the business rather than focusing on one particular area. You can't go wrong using this chap.
David
I had the pleasure of meeting Danny at the Datto 2019 Paris conference. I asked Danny to update my existing IT MSP website for Google optimization. Danny immediately began adding value and made multiple recommendations for my business. He is very quick to respond and efficient. Within a week of Danny's updates, we began receiving new customers via the website! Danny has well thought out, relevant web recommendations and is very quick to respond, and implement changes. I cannot recommend him enough!
Gary
After employing a specialist company to manage our AdWords account and carry out SEO activities for around 3 years without any great success, our frustrations grew, we met Danny through the Lancashire Boost program and we were immediately impressed by his knowledge and passion for the subject. Danny reviewed our site and AdWords campaign, he made some immediate changes and empowered the right people in our business to effectively manage the AdWords campaign. The transformation was amazing, the bounce rate was reduced, the quality and amount of click thro improved substantially and the cost of AdWords reduced by around 30%.
David
Danny is like the Gary Barlow of Internet Marketing. He might not look like the most interesting band member but when it comes to songwriting he is a master. If you're looking for your digital marketing to sing then I haven't found anyone better than Danny. He offers practical advice that can be applied to almost any business. I really like how he considers all aspects of the business rather than focusing on one particular area. You can't go wrong using this chap.
Gary
After employing a specialist company to manage our AdWords account and carry out SEO activities for around 3 years without any great success, our frustrations grew, we met Danny through the Lancashire Boost program and we were immediately impressed by his knowledge and passion for the subject. Danny reviewed our site and AdWords campaign, he made some immediate changes and empowered the right people in our business to effectively manage the AdWords campaign. The transformation was amazing, the bounce rate was reduced, the quality and amount of click thro improved substantially and the cost of AdWords reduced by around 30%.
David
I had the pleasure of meeting Danny at the Datto 2019 Paris conference. I asked Danny to update my existing IT MSP website for Google optimization. Danny immediately began adding value and made multiple recommendations for my business. He is very quick to respond and efficient. Within a week of Danny's updates, we began receiving new customers via the website! Danny has well thought out, relevant web recommendations and is very quick to respond, and implement changes. I cannot recommend him enough!
Most Popular FAQs
Yes, we do offer SEO as part of our digital marketing services. Our approach includes comprehensive content strategy, content planning, keyword research, on-page optimisation, and technical SEO audits. SEO and paid advertising work best when they complement each other. Paid ads deliver immediate visibility and traffic while your organic rankings build over time, and the insights gained from ad performance data directly inform your SEO strategy. Together, they create a more complete digital presence, ensuring your business captures traffic from both paid and organic search results.
We provide bespoke monthly performance reports to include all the metrics that are important to you. Your Account Manager will then spend time taking you through these reports, explaining all the data and performance metrics and the work we've been doing.
We charge a £300 on-boarding fee with all new clients. Our monthly management fee is varied depending on Ad spend with a minimum charge of £300 per month. We also operate a sliding scale: £0-£2,000 spend = £300/month, £2,000-£13,000 spend = 20%, £13,000-£30,000 spend = 16%, £30,000-£90,000 spend = £5,500, £90,000+ spend = £8,000.
We ask you to commit for a minimum of three months, which gives us enough time to start generating compelling results. After that it's a rolling monthly contract. We're not interested in locking clients into long contracts, we want them to stay with us because we are generating great results!
The cost-per-click will depend on both the industry and the location, as well as the competition for your chosen keywords, and can range from anything between £0.10 and £35.00 per click. The cost per click is irrelevant in most cases as we like to monitor the campaign based on the return on ad spend.
Google is a search network. People typically search for solutions to their problems on the platform. This can be a great way to advertise but it's more "reactive" and typically shows intent. With Facebook advertising you can proactively put your message in front of your ideal customer instantly. Furthermore, we have many more high level targeting options to select from like interests, demographics, behaviors, etc.
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Let's Talk
We like to understand your business first and see how you use technology. Then we delve into areas of improvement.
Custom To You
Everything we do will be fully custom to you and your organization. As we understand that all businesses are different.
No Project is Too Complex
We love to solve technology problems and get excited about the end product.
We're here to help!
Reach us anytime.